One of the best ways to articulate your skills, experience, knowledge, and overall worth in today’s competitive job market is to create a personal brand that helps you stand out in the crowd. But creating a personal brand is not enough. It is also important that you market this personal brand strongly enough. Here are ideas I give you both to identify and articulate your personal brand, as well as to market/promote it.
This article explores 14 steps to creating a successful personal brand.
- Figure out firstly what you stand for. Get an elevator pitch for what you do in a powerful manner. To do this, you need to identify your unique value proposition. This needs an analysis of your strengths, your passions, and your goals. For instance, ask yourself the question: “If I left my job today, what would my company and colleagues miss?” This will help you to Know who you are, and equally important, who you are not! You may want to talk to your friends and colleagues and ask them about what they think your unique strengths are, while doing this identification exercise.
- In order to promote yourself, you also need to know where you wish to reach, or what you wish to achieve, through this promotion. You can get to know this by asking yourself where you wish to reach in 3-5 years from now.
- Who is target audience? Identify this and network in a focussed manner, both online and offline
- Embed what you stand for and any relevant message in as many physical and virtual things as possible — the way you dress, in the signatures of the emails you write.
- Guest Blog Post or Contribute to Your Co Blog Post
- Go through your resume and the profiles on Facebook and LinkedIn and ensure these are consistent with what you wish to portray / promote yourself as. While yes, Facebook is a social community, it depends on how you wish to use it. If you wish to use it as a purely private network, then you might want to underplay the promotion aspect. But if you wish that Facebook also helps you in your career and business, you got to be selective on how you look on Facebook.
- Have your own blog or web site, especially if there is a very specific theme on which you will be providing regular inputs – platforms like WordPress have widgets with their toolkit using which you can promote your blog posts in a focussed and effective way.
- Join and promote in industry groups, talk at conferences.
- Ensure that your friends, relatives and work colleagues are aware of your latest projects and any specific learnings/achievements you have had. You don’t need to brag about these, but updating them subtly and in a classy manner gives you a leg up on your promotion and consequent opportunities.
- Flipgram app